- June 13, 2023
- 15:00:00
Maximising the advertising impact of Free Ad-Served TV (FAST)
What is the future of Free Ad-Served TV and what does it mean for Advertisers in terms of strategies for reaching targeted audiences?
In this expert panel discussion, we will discuss the following topics:
- Evolution of the FAST business model
- Optimising placement strategies
- The role of data in targeting
- What impact does distribution method have on advertising and ability to target and deliver ROI?
- Regional differences in delivery, inventory, targeting, and privacy requirements
- What does the future hold for FAST?
Speakers:
- Stuart Thomson, Editor, Digital TV Europe
- Daniel Wohlfart,Director, Product Management, Synamedia Iris
- Tung Tran-Quang, Director Avod & AdTech Strategy,Bedrock
- Julian Savitch-Lee, Commercials Manager,VIDAA
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