Demystifying Addressable TV Advertising – Episode 4: Understanding Server-Side Ad Insertion

Join us for the fourth webinar in the series ‘Demystifying Addressable TV Advertising.’

In this session we’ll be discussing ‘Understanding Server-Side Ad Insertion (SSAI)’. We’ll look at where it fits into an overall addressable advertising solution, how it works, and why you might use it over other possible solutions. We’ll also talk about how SSAI benefits content providers, advertisers, and viewers.

In this webinar you’ll learn:

• What SSAI is and what it does
• How it works with any streaming device or service
• What are the benefits and considerations of implementing SSAI
• What the future may hold for this technology

Register today to learn more about the world of addressable advertising. Spend just 30 minutes to understand how you can deliver targeted, higher value ads and boost your advertising business!

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Speakers:

Danilo Almeida is a SaaS solutions engineer at Synamedia, who has graduated in Information Systems by FIAP, with a specialisation in Operations Management from POLI-USP and Innovation/Digital Transformation from FIAP. He has worked for more than 20 years in the technology industry and 12 years in the streaming and digital TV business. Danilo is an industry speaker on technology, ad-tech, data analytics, broadcast, streaming and combating piracy in the audiovisual business. On occasions, he is a guitar player and BBQ enthusiast.

Salik has over 20 years experience with speciality in solutions architecture. His current focus in Synamedia spans formulating technical strategy, defining solution architectures, performing product management and pre-sales activities for Synamedia’s addressable advertising product, Iris. Previously, he has held leadership positions for software solutions encompassing content metadata, IPTV and OTT video delivery, and value-add services for digital television.

Jeremy leads the global business development function of Synamedia’s addressable advertising product, IRIS. With more than 15 years in media and the digital ad-tech space, Jeremy has experience both on the buy and sell side of the ad-tech industry. Prior to Synamedia, Jeremy held sales and leadership positions at Whip Media, WideOrbit, Operative, adidas and Experian.