Demystifying Addressable TV Advertising – Episode 3: The Economics of Addressable Advertising

You are invited to join us for the third webinar in the series ‘Demystifying Addressable TV Advertising.’

In this session we’ll be discussing ‘The economics of Addressable TV Advertising’. We’ll look at how you can maximise the value of your inventory, create new revenue streams, and attract new TV advertisers. And we’ll also turn our advertising microscope on what measurement and data strategies are needed and how they work in this brave new world of targeted advertising.

In this webinar you’ll learn:

• What are economic drivers are motivating brands and publishers to move to addressable TV advertising
• How to activate addressability with the right propositions for your advertisers
• How to improve your ROI and optimise addressable campaigns
• What the future might hold for addressable advertising

And once again we’ll be identifying and defining some of the most widely used – and misunderstood – concepts and terms in the industry.

So, join us and register today for this unmissable event, and take just 30 minutes to learn how to accelerate your advertising business!

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Speakers:

Sarah Botherway is a commercial strategy director at Index Exchange, where she is responsible for developing, supporDng, and standardizing commercial strategy globally. With over nine years of experience working at various global media companies from agencies, publishers to ad tech, her focus has always been on ensuring a customer-first approach. When not working, Sarah love to travel and explore different cultures. Originally from New Zealand, she relocated to the UK to experience more of the world.

Guy is Director of Product Development for Synamedia Iris. Trusted by pay TV operators globally, Iris allows them to manage campaigns, audiences, inventory and assets from a single platform; enable addressable capabilities for their full range of devices and secure demand from a wide range of sources. Prior to joining Synamedia, Guy worked as Product Owner for Advanced Advertising and Data at Liberty Global.

eremy leads the global business development function of Synamedia’s addressable advertising product, IRIS. With more than 15 years in media and the digital ad-tech space, Jeremy has experience both on the buy and sell side of the ad-tech industry. Prior to Synamedia, Jeremy held sales and leadership positions at Whip Media, WideOrbit, Operative, adidas and Experian.