Synamedia Senza - Any Screen. Without Limits.

Any Screen. Without Limits.

Synamedia Senza transforms any screen into a powerful, cloud-powered platform, reducing costs and redefining user engagement. Say goodbye to traditional device limitations and experience the future of content delivery.

Discover the benefits of limitless possibilities

Unlock new markets and audiences

With lower cost hardware, lower operational costs, and lower total cost of ownership, your business can reach new markets and audiences that were previously out of reach.

Unleash new user experiences

Use the Senza platform to harness powerful graphics and interaction processing and create exceptional customized user experiences on any screen.

Pay-as-you-go pricing without revenue splits

Unlock new business models with pay-as-you-go SaaS pricing, using cloud resources only when necessary, and eliminate ad and subscription revenue splits.

Freedom from the limitations of on-premise devices

Eliminate the need for costly hardware that limits your business and user experience and gets less capable over time as software complexity increases.

Ultra-fast low latency

Use the latest low latency streaming technologies to deliver all content to the screen at incredible speed.

Streamline operations with Web-like agility

Update the on-screen experience as quickly as a webpage, deploying changes in seconds, either globally or to specific cohorts and audiences - personalising in ways not previously possible.

Enhanced security

Enhance your security with burned-in hardware keys, Widevine L1 DRM, minimal local data storage, and advanced cloud security measures that protect content and user data more effectively.

Eco-friendly

Reduce your business’s carbon footprint. Our small, energy-efficient Cloud Connector minimises power consumption, extends the life of existing displays, and reduces electronic waste.

Future-proof

Benefit from continuous improvements in cloud technology without needing hardware upgrades. Rendering the UI in the cloud enables your business to offer better performance and new features over time.

Rapid application on-boarding

Use common Web technologies to quickly build your application or on-board your existing Smart TV applications in weeks.

Cloud powered user experiences to any screen

Grow your audience and extend reach

The low cost Cloud Connector used by Senza – and the simple self-installation it enables – opens your service up to reach lower ARPU markets, trial users, and off-network locations – helping your business acquire new viewers and grow revenues.

Reduce operating costs and unlock new operational models

Reduce the need for on-site engineers and support incidents. Deploy updates instantly with Web-like agility and personalise the experience in ways not possible with traditional operating models and application technologies.

No hidden platform fees or revenue shares

Joining the Senza Content Hub is free and any subscription and advertising revenue you generate is all yours. Senza offers true pay-as-you-go SaaS pricing for streaming services so you only pay for the time viewers spend in your UI browsing content.

Grow your audience and extend reach

Offer your service to all homes, hotels, and hospitality venues that use the Senza Cloud Connector. The Senza content hub provides an open platform for approved content partners to offer their streaming service – helping your business acquire new viewers and grow revenues.

Quickly launch a branded TV service

Senza enables Broadband Operators to quickly add a branded TV service to their customer proposition, increasing their footprint in the home and the value of their broadband offering.

Minimise set-up and installation costs

The Cloud Connector used by Senza is so small and light that it can be sent to subscribers using a standard postal service. It can also be self-installed by the user, removing the need for an on-site installation visit.

Simplify in-room and on-site infrastructure

Senza removes the need for expensive on-site hardware and infrastructure. The Cloud Connector connects to any HDMI-capable display and streams everything over Wi-Fi, removing the need for cabling and on-site servers.

Reduce operating costs

Senza removes the need for on-site engineers and maintenance. Devices can be installed, set-up, refreshed and replaced by hospitality staff

Migrate on-premise infrastructure to the Cloud

Remove your reliance on on-premise players and infrastructure that limit content creativity and operational agility.

Reduce upfront costs

The low-cost Cloud Connector used by Senza turns any screen into a powerful digital signage display for a fraction of the cost of traditional players.

Meet the Cloud Connector

The Cloud Connector used by Senza does one thing: play video. Why? Because that’s all it needs to do. Everything else, including the user experience, is handled in the cloud by the Senza platform and streamed to the Cloud Connector - a revolutionary new approach that unleashes a host of new, limitless possibilities.

Explore the Cloud Connector in more detail.

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How Senza works

Learn how Senza changes the rules for content delivery

Synamedia Senza transforms content delivery to any screen, shifting all graphics processing the cloud and connecting to a compact Cloud Connector and any HDMI-enabled screen. This new, disruptive approach unlocks new experiences and operating models. It’s time to re-imagine the way multiple industries deliver content in the home, hospitality, healthcare, bars, restaurants and more.

Key features

Low cost device

The cloud connector uses hardware components that cost as little as $6 and delivers experiences from the Senza platform that aren’t possible with traditional devices (price varies by territory, quantity, and duties etc.).

Web ability to big screens

Senza renders the user interface in the cloud, enabling rapid updates, hyper-targeted content, and easy server-side integrations.

Low latency delivery

Senza uses the latest low latency streaming technologies to deliver both the user interface and, if required, the video content.

Integrate with any video infrastructure

If you have an existing streaming service, you’re ready to go. Senza uses the same infrastructure as any other device including ABR streams, CDN, and back-office systems.

User experiences that improve with time

With the UX elevated to the Cloud, the experience you deliver will improve as developer confidence grows and Cloud compute power increases.

Cloud-rendered UI

Every screen and every click is rendered in the cloud and streamed to the cloud connector, freeing developers from the limitations of on-prem device-based application environments.

Rapid deployment

Use any existing Smart TV HTML app to launch in weeks.

10-year device life cycle

The simplicity of the Cloud Connector - made possible by elevating all rendering and compute to the Cloud - means you can expect device life cycles of 10+ years.

Tiny device, tiny power requirements

The Cloud Connector uses around 0.1A, reducing energy consumption, and wiring complexity using the screen’s USB port.

25+ patents

Senza is packed full of innovation with its unique use of Cloud-hosted GPUs, low latency streaming technologies and edge computing.

Frequently Asked Questions

All other devices - including streaming sticks - are thick-client devices that require an operating system that supports application management. This approach often delivers a slow and poor user experience that tends to get worse as the device ages and apps are enhanced. Senza uses on-demand cloud compute to render the user experience in the cloud and stream it to the device, unlocking new user experience possibilities that improve over time and enabling unmatched web-like agility. Senza aims to reduce the hardware device to the bare minimum of essential functions, making sure it can stay in the field a lot longer without obsolescence. On the business side, unlike other platforms, there are no revenue share fees for content providers and streaming services on the Senza platform, we don't ask for any share of ad or subscription revenues from AVOD/FAST/SVOD services.

Senza uses hardware components that cost around $6 (note that costs vary depending on the region and volume). Senza provides businesses with a pay-as-you-go SaaS pricing model where you pay for what you use. There are no ad or subscription revenue shares and no additional fees for streaming video content.

Senza helps businesses reach new markets and audiences by reducing acquisition costs (the one-off cost of the Cloud Connector device) and operational costs. These combine to lower overall TCO (Total Cost of Ownership) making lower ARPU and price sensitive markets financially viable.

Senza uses common web technologies and a cloud-hosted browser to deliver any kind of experience and content to the screen. This means that making changes is as simple as updating a Web page, avoiding all of the app certification and updates common with other platforms. This enables businesses to make changes to their experience and content in a matter of seconds, increasing their agility and changing their operational approach.

Book a free session to see Senza in action and explore how Senza can unlock new possibilities for your business.

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Senza for Developers

Developers can start unlocking the full potential of Senza today with our comprehensive developer toolkit that includes sample code, APIs, documentation, and Cloud Connectors so you can start streaming your apps and experiences straight away. Experience what Senza can do for you. Quickly migrate your existing HTML app and start building smarter applications now!

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