Blog

The Limitations of CDN One-Time Token Validation

January 13, 2022

If you think one-time token validation is the way to stop token abuse and manipulation, think again. This solution – suggested by some CDN vendors – has several shortcomings, but fear not, there is a better way to stop token duplication.

Embedding the Headend Watermark: When to Do it… and Why?

November 24, 2021

Should you insert the watermark before or after encoding? A simple question perhaps, but the answer can have big consequences. We’ve done our homework, so you don’t have to.

November 12, 2021

The reason Pay-TV providers aren’t as data-driven as their internet competitors isn’t because they lack data – it’s because they’re not using it to its full potential. Zoom in a little, and it’s easy to see why: the video data pouring in from countless services and devices creates a fragmented and disjointed dataset that most video […]

Capture viewer attention with video insights

November 12, 2021

Using data-driven video content insights, you can deliver a compelling, personalised experience that keeps your customers switched on and reduces churn. The old adage that content is king is still true. But when your viewers are overwhelmed by choice – or too impatient to find what they want – you need video insights to help […]

October 29, 2021

Vulnerabilities of OTT Streaming Services and how to overcome them

How to #BeCyberSmart in Cybersecurity Awareness Month

October 26, 2021

October is Cybersecurity Awareness Month in the U.S. Unsure how to do your part to stay cybersmart? Have no fear, our security team is here!

Client vs. Headend Watermarking – What’s The Best Approach for OTT?

October 14, 2021

Robustness, deployment and maintenance, user experience, content awareness… these are the important factors you need to consider. And we’ve done the hard work for you in this, the second blog of our three-part series.

3 Reasons why not all ATSC-3.0 Receivers are created equal

October 11, 2021

Synamedia is spearheading ATSC 3.0’s transformation. With new opportunities for broadcasters and pay-TV providers to offer hybrid services, ATSC 3.0 is poised to lead our industry’s next revolution. Read on for more about what makes our solution top-notch.

A VIVID picture of what NAB and SCTE Cable-Tec Expo would have been for Synamedia’s Video Network

October 11, 2021

We were ready to go! Like many others, we were looking forward to the industry coming together once again at NAB and the SCTE Cable Tec Expo. Here’s a sneak peek of the stories we would have shared together.

September 21, 2021

Piracy is a big profitable business. In fact, the top 20 largest pirate websites each make almost $20m annually just from ad revenue and piracy is responsible for at least $29 billion in lost revenues in the U.S. alone. In Brazil, ABTA (Brazilian Pay TV Association) estimates that the financial impact of pay TV piracy is around $3 billion (BRL 15.5 billion) per year.

In It to Win It: Strengthening our Support for the Customer Journey

September 16, 2021

When you choose our technology, our support doesn’t end after deployment! We are committed to providing frictionless customer experiences and know exactly what it takes to be “in it” with our customers on their technology journey. Our latest video network service transformation is just one example of our long-term commitment to our customers.