Rocking the content world: Lessons from Eddie Van Halen’s Frankenstrat
Growing up as the youngest, I had a unique perspective on music thanks to the diverse tastes of my siblings. While my sisters introduced me to the great singer-songwriters of the ’70s like Carole King, Joni Mitchell and James Taylor, my brothers exposed me to the guitar-driven rock of Aerosmith, Lynyrd Skynyrd, and The Guess […]
Read More
Key technology trends shaping the future of addressable advertising
Addressable advertising is already enabling advertisers, content providers and pay TV operators to target specific audiences and deliver impactful results. But changes are coming, driven by the ongoing fragmentation of viewing and the introduction of new technology solutions. From Connected TV (CTV) to new targeting options, these are the key trends shaping the future of […]
Read More
How operational insights can power up your video streaming service
The first thought that often crosses our minds when we narrow down the analysis of data collected from operational devices and platforms is that it will only serve the IT and technical mid-level managers to help keep their services alive. However, the reality is very different. At first, raw data directly coming from platforms and […]
Read More
Unlock new revenue opportunities and boost business value with Synamedia Iris
Synamedia Iris is designed to unify addressable advertising across both broadcast and streaming, increasing the value of your business. But what defines ‘value’ in this regard? Boosting revenue is obviously a key driver, but as you’ll see, value also has a wider meaning. The value of reach For starters, there is greater business value in […]
Read More
Mild, medium or spicy? A solution for every cloud flavour preference
Adding spices to food can elevate a dish instantly – going from tasty to extraordinary in a matter of seconds – but it requires certain skills and an understanding of flavours to get the recipe just right. Similarly, the adoption of SaaS for video delivery has the potential to elevate businesses, but doing it right […]
Read More
Combating video piracy with forensic watermarking
If you’re a service provider streaming premium OTT video, chances are that as you read this blog, pirates are busy stealing — or at least trying to steal — content from your service to siphon your revenue. Even if you’ve managed to stay under the pirates’ radar until now, content owners are demanding that you […]
Read More
Free is friendly: the challenges and opportunities of the rise of FAST television
There’s no doubt streaming continues to make waves. In fact, streaming consumption is surpassing viewing time on cable and is trending to be the predominant way of consuming video content overall. This shift brings new and unique opportunities for content providers. As recent trends have shown, consumers are already transitioning from subscription-based services (SVOD) to […]
Read More
Overcoming the challenges of broadcast and digital advertising
As audiences increasingly split their attention between traditional broadcast television and OTT channels, advertisers and media buyers are keen to break down the barriers between these two silos. But, up until now, it hasn’t been easy. This is because the two areas operate very differently. Broadcast has a direct sales method with fixed one-way pipes […]
Read More
The Battle Against Sports Piracy
In the evolving sports media landscape, one component remains consistent: sports piracy is the single biggest threat to the industry. In fact, it has been estimated that sports piracy could cost as much as $28.3 billion a year – a significant figure given the entire sports media rights market was valued at $55 billion as […]
Read More
Menu madness vs video variety: A tale of content recommendation engines
We all have that friend. You know, the one who can never seem to make a decision and is always looking for someone else to choose. One such acquaintance of mine always asks the waiter, “What do you recommend?” This baffles me no end. Why on earth would you expect a total stranger to make […]
Read More
The perfect cocktail: SaaS and customer success
In 2023, most – if not all – video service providers are working with SaaS in some fashion. It is truly becoming the dominant model – and for good reason! The beauty of SaaS is the pace of innovation it enables, thanks to its scalability, flexibility, and cost-effectiveness. With it, service providers and end-viewers have […]
Read More
Unlocking the power of data-driven segmentation for OTT with Synamedia Iris
According to a recent study into the impact of addressable advertising, research found that viewers responded more positively to personalised TV advertising than they did to broader TV ads. It’s an illustration of how the ability to target specific audiences has become paramount for advertisers, specifically how the industry is looking beyond generic, one-size-fits-all ads to […]
Read More
