How CTV measurement can be used to boost ad campaign performance
With Connected TV (CTV) dominating living rooms across the world, advertising on it remains one of the most popular marketing channels. Unlike panel-based linear advertising, CTV ad campaigns can be measured more precisely and accurately due to their real-time, connected environment. Moreover, advertisers can also capture additional information such as IP address, device type, timestamp, […]
Read More
Navigating content analytics in the age of profitability
If you’re in the content business – be it in a trillion plus dollar tech giant, a Hollywood studio, or a telco operated platform – profitability could be guiding all your decisions across markets and corporations. Profitability, which is not very far off the discounted cash-flow valuations fuelled by cheap capital, is back in the […]
Read More
Maximising network efficiency with peak offloading in Telco-CDNs
Rationale of Telco-CDN As video services continue to shift towards IP-based platforms, the demand for data delivery is skyrocketing. This surge in IP traffic, particularly for video services, has presented a significant challenge for network operators. To address this challenge, Content Delivery Networks (CDNs) have emerged, offering a distributed infrastructure with servers positioned closer to […]
Read More
Digital TV Europe’s Video Tech Innovation Awards 2023: Quortex Link and our In-Stadium Experience come top!
What a winning team! Two of our Video Network solutions were winners in Digital TV Europe’s VideoTech Innovation Awards 2023, at a ceremony in London last night. As a testament to our leadership position and innovation, our pay-as-you-use self-service SaaS distribution platform Quortex Link won Content Distribution Innovation of the Year competing against eight nominees. Not […]
Read More
OTT Streaming is primed for content monetisation
A wise friend of mine once said, “People don’t want cable, they don’t even want to watch TV, they just want to laugh, and cry, and cheer, and learn.” He was reminding me that it’s not the technology that is important, but how TV connects with people in ways that other types of media cannot. […]
Read More
Understanding managed Wi-Fi: How it works and why it’s important
You have seen a number of people now taking their laptops and notebooks to the neighbourhood coffee shops to work while sipping coffee and watching people. But are these remote workers getting the high-level connectivity they need for their meetings, research and office presentations? As a service provider looking to offer network solutions to small […]
Read More
The balancing act: Managed Wi-Fi and a fitness journey
My personal fitness journey has undergone significant transformations over the years, and in a peculiar way, so has managed Wi-Fi. Stick with me here. At the start, my commitment to fitness was brimming with determination to sculpt a physique worthy of a fitness magazine! Armed with an endless supply of how to YouTube videos that […]
Read More
A guide to video encoding
With the unprecedented choice and quantity of screens to watch video content on, video encoding has never been so important. Video encoding is a process that compresses and optimises video files to enhance their compatibility for a range of devices and platforms. As technology continues to expand, effective video encoding is crucial to ensuring that […]
Read More
Addressable TV Advertising is possible, profitable and easier than you think
Not too long ago, targeted advertising – tailoring advertising to a particular segment – across a TV platform was unthinkable. That was never the case with online streaming platforms and video distribution channels. They were built for targeted advertising from the get-go. And they embraced it for good reason; targeting viewers by preference, location, behaviour, […]
Read More
Rocking the content world: Lessons from Eddie Van Halen’s Frankenstrat
Growing up as the youngest, I had a unique perspective on music thanks to the diverse tastes of my siblings. While my sisters introduced me to the great singer-songwriters of the ’70s like Carole King, Joni Mitchell and James Taylor, my brothers exposed me to the guitar-driven rock of Aerosmith, Lynyrd Skynyrd, and The Guess […]
Read More
Key technology trends shaping the future of addressable advertising
Addressable advertising is already enabling advertisers, content providers and pay TV operators to target specific audiences and deliver impactful results. But changes are coming, driven by the ongoing fragmentation of viewing and the introduction of new technology solutions. From Connected TV (CTV) to new targeting options, these are the key trends shaping the future of […]
Read More
How operational insights can power up your video streaming service
The first thought that often crosses our minds when we narrow down the analysis of data collected from operational devices and platforms is that it will only serve the IT and technical mid-level managers to help keep their services alive. However, the reality is very different. At first, raw data directly coming from platforms and […]
Read More
