Blog

Beyond Broadcast: Unlocking addressable value with dynamic Ad Routing

Beyond Broadcast: Unlocking addressable value with dynamic Ad Routing

The value of teamwork in Basketball and Advertising In basketball, each player has a unique role and responsibility. For example, the point guard handles the ball, calls the plays, and sets up teammates for good shots with timely and accurate passes. However, a “good” shot varies for each player based on their skills. Some excel […]

Read More
The Hidden Value of SaaS in Sports Streaming: Beneath the Tip of the Iceberg

The Hidden Value of SaaS in Sports Streaming: Beneath the Tip of the Iceberg

In the world of sports streaming, success isn’t just about delivering high-quality content – it’s about doing so efficiently, reliably and cost-effectively. The debate between Software-as-a-Service (SaaS) and on-premises solutions often focuses on costs. While SaaS may appear more costly, it’s best understood by comparing it to an iceberg: with on-premises solutions, the visible costs […]

Read More
Streaming Without Interruptions: How Synamedia’s CDN Solutions Lead the Way

Streaming Without Interruptions: How Synamedia’s CDN Solutions Lead the Way

Streaming issues arise from network congestion during peak demand, similar to holiday traffic jams. Private CDNs optimize delivery paths, ensuring smooth, uninterrupted streaming.

Read More
Streamlining Video Encoding Operations with Real-Time Quality Monitoring

Streamlining Video Encoding Operations with Real-Time Quality Monitoring

Synamedia’s pVMAF powers real-time video quality insights, optimizing operational costs, simplifying workflows for streaming and traditional TV.

Read More
Unlocking Real-Time Video Quality Measurement with x264-pVMAF

Unlocking Real-Time Video Quality Measurement with x264-pVMAF

Synamedia’s x264-pVMAF offers real-time, VMAF-like video quality accuracy with minimal CPU impact, making it ideal for efficient encoding workflows. Learn how to enable and utilize this powerful metric.

Read More
Living with limitations – Why thick client devices are holding back businesses

Living with limitations – Why thick client devices are holding back businesses

As we launch Synamedia Senza and break down the barriers caused by user device proliferation and fragmentation, we are also launching a network of partners who have contributed to Senza's vision and who will push forward innovation, along with our Developers' Program.

Read More
Real-Time Video Quality Assessment with pVMAF

Real-Time Video Quality Assessment with pVMAF

Accurate video quality measurement is crucial in today’s streaming and broadcast landscape. Discover how Synamedia’s pVMAF merges VMAF’s precision with the efficiency of simpler metrics, providing an effective real-time video quality solution with minimal computational overhead.

Read More
Beyond Broadcast: Moving Toward Convergence with “Total TV” Advertising

Beyond Broadcast: Moving Toward Convergence with “Total TV” Advertising

Operating a multi-screen TV service can be a bit like competing in a triathlon. The best triathletes must master different disciplines, each of which requires different strengths and skills in very different environments.

Read More
A Brief History of Video Quality Measurement: From PSNR to VMAF and Beyond

A Brief History of Video Quality Measurement: From PSNR to VMAF and Beyond

Discover the evolution of video quality measurement, from traditional metrics like PSNR and SSIM to advanced models like VMAF and FUNQUE. Learn how pVMAF is shaping the future of live streaming.

Read More
What Matters Most to Broadband Service Providers When Offering Small Business Broadband Services

What Matters Most to Broadband Service Providers When Offering Small Business Broadband Services

In my previous blog I drew some comparisons of a Family Road trip vs a Tour Group road trip. I compared the two through the lens of a small business's broadband needs. Today I'd like to use that same road trip analogy, but from the perspective of the broadband provider's needs.

Read More
Synamedia unveils the Senza network of innovation, developer and reseller partners

Synamedia unveils the Senza network of innovation, developer and reseller partners

As we launch Synamedia Senza and break down the barriers caused by user device proliferation and fragmentation, we are also launching a network of partners who have contributed to Senza's vision and who will push forward innovation, along with our Developers' Program.

Read More
The Electric Scooter of Video Distribution: Synamedia MEG.mini

The Electric Scooter of Video Distribution: Synamedia MEG.mini

Synamedia's MEG.mini is the game-changer in video distribution, offering a compact, cost-effective, and agile solution. Drawing parallels with the efficiency of electric scooters, MEG.mini is set to revolutionize the way content owners distribute video at scale and speed.

Read More

Sign up to Synamedia events and news

By submitting the form, you confirm that you have read and agreed to our Privacy Policy.