Sangli powers ahead with Synamedia’s video solutions as it eyes expansion in India

LONDON – December 16, 2021 – Synamedia, the world’s largest independent video software provider, today announced that Sangli Media Communication, the largest independent cable company (MSO) in Sangli Maharastra, India, has deployed Synamedia’s video network solutions as it adds services and grows its business. Synamedia’s technology is allowing Sangli Media to increase the number of channels it delivers to local cable operators while reducing bandwidth. It also improves video quality resulting in an enhanced viewing experience to 1.4 million subscribers.

Using Synamedia’s Converged Headend solution, Sangli Media has added over 100 new HD channels and upgraded 475 existing channels, boosting its competitive advantage without increasing costs, thanks to the improved efficiency provided by Synamedia VIVID compression. As Sangli Media looks to expand to audiences beyond western Maharastra, its ability to now easily and quickly launch new services with minimal investment ensures Sangli Media’s service is an attractive platform for broadcasters to deliver their channels while providing more value to subscribers.

Going live with Converged Headend, powered by the Virtual Digital Content Manager (vDCM) featuring industry-leading compression and statistical multiplexing, Sangli Media has been able to improve video quality and add channels without having to invest in upgrades to the connectivity between local cable operators and the last mile. This reduces operational complexity, capital investment and minimizes risk. Importantly, it also accelerates the time to market for new channels and services.

One important factor influencing Sangli Media’s decision was Synamedia’s flexible licensing model which allows Sangli Media to upgrade to more efficient codecs when they become available, and to support the launch of new OTT services. Other features that made Synamedia’s offering compelling include the ability to offer scroll on-screen display messaging – a regulatory requirement for character support for all local Indian languages – as well as automatic loudness control and high-capacity multiplex scrambling.

Mr. Madhav Betgeri, Managing Partner at Sangli Media Communication, said, “As a technology partner, Synamedia has gone beyond our expectations and helped us build a technology platform that is cost-effective, efficient and future-proofed. In addition to rolling out new services, we have bold plans to expand the areas we serve and, with Synamedia’s technology, we know we are well positioned to accomplish our goals.”

Mr. Khushvant Kundi, head of Video Network Sales in Asia Pacific at Synamedia, said “Thanks to the deployment of end-to-end Synamedia video network solutions, Sangli Media can now launch compelling services at scale and deliver quality video viewing experiences that will help maintain its competitive advantage. We look forward to Sangli Media accelerating its business growth now that it has the latest technology in place.”

Synamedia VDCM includes encoding, transcoding, statistical multiplexing, scrambling, DRM, packaging and advertising capabilities in a single solution. A microservices based architecture, it offers the flexibility of deployment using private, public or hybrid cloud. Sangli Media is also using Synamedia Video Services Manager (VSM) to provision and manage on-premise DCM instances.

Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also features cloud-native portable video workflows, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its Virtual DCM features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment.

About Synamedia

We’re trusted by over 200 video service providers to deliver, protect and monetize video content in an increasingly IP world. Synamedia’s flexible incremental architecture provides a rapid, friction-free way to add, build and deploy cloud-based video services. Our award-winning portfolio also includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband, and video network solutions and services. Synamedia’s technology is in 320 million active devices and protects $70 billion in revenue annually. Synamedia is backed by the Permira funds and Sky.

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Rachel Postlethwaite

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