London, April 7, 2025 – MTN Group, Africa’s leading mobile network operator, has entered a strategic partnership with Synamedia, a leading video software provider, to develop a new streaming platform tailored for mobile and fixed broadband subscribers across Africa. This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent.
The service will leverage Synamedia’s advanced, cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising. Each market will benefit from a curated content strategy, thoughtfully adapted to local cultures, languages, and viewing habits – ensuring deep relevance and strong audience resonance across the continent.
Synamedia’s technology will play a key role in shaping the platform, enabling seamless content management and personalised recommendations. With Synamedia’s integration expertise, the platform will be built for reliability and scalability.
Selorm Adadevoh, Group Chief Commercial Officer at MTN Group, said, “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, Synamedia CEO, said, “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a groundbreaking set of offerings for customers and viewers that will drive new revenues.”
This collaboration underscores MTN Group and Synamedia’s shared commitment to advancing digital inclusion and enhancing access to quality content across Africa. By leveraging innovative technologies and a localised approach, this partnership is poised to create a service that brings value to audiences and contributes to the development of the continent’s digital ecosystem. With this strategic alignment, MTN and Synamedia are taking meaningful steps toward empowering communities, driving industry progress, and shaping the future of entertainment in Africa.
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About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.
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About Synamedia
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.
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