Astro partners with Synamedia for new video services

Technology transformation and cloud DVR delivering a personalized multi-screen experience to Astro customers

LONDON and SINGAPORE – April 24, 2019 – Synamedia and Astro Malaysia Holdings (Astro), today announced they have entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. Synamedia is the largest independent video software provider while Astro is Malaysia’s leading content and consumer company.

Synamedia’s cloud-based Infinite video platform will enable Astro to secure, distribute and monetize premium video experiences across all screens while deepening viewer engagement. Importantly, Infinite will deliver the same high-quality viewing experience on one-way and two-way connected devices, and Astro customers will continue to have access to all stored and scheduled recordings on the new platform.

The partnership has resulted in a major improvement to the user experience (UX) across the existing DVR and Astro Go video streaming services. Astro customers can enjoy the next generation UI/UX which includes an intuitive seamless experience; a uniform look-and-feel across multi-devices; enhanced search; enriched metadata; and instantaneous playback using Synamedia’s adaptive bit rate streaming.

Customers can upgrade to new hybrid DTH and IP enabled 4K UHD set-top boxes with the new UX and cloud-based recording (cDVR) features. This allows users to access the recordings on their DVR at home as well as using the Astro Go app.

Henry Tan, CEO of Astro said, “The adoption of a seamless user interface and the deployment of the new 4K UHD set-top-boxes with cloud-based recording will improve the customer experience substantially. We believe this improvement will spur growth opportunities in our SVOD, TVOD and OTT services.”

Yves Padrines, CEO, Synamedia, said, “We understand how important it is for Astro to embrace the cloud while protecting its existing hybrid broadcast technology investments and ensuring the customer experience remains second to none. Our experienced systems integration team is doing just that – delivering a smooth transition path that will allow Astro to embrace the myriad new opportunities that Infinite offers.”

Using Synamedia’s Infinite platform, Astro customers will enjoy a personalized UX incorporating multi-screen recommendations, multi-lingual search and discovery capability across 40,000 hours of content. This will make it easy to find relevant content quickly, enhancing engagement, and opening up new revenue opportunities for premium content. The new look and feel will be introduced in the following months.

About Astro

Astro Malaysia Holdings Berhad (Astro) is Malaysia’s leading content and consumer company in the TV, OTT, radio, digital and commerce space with growing ASEAN presence. The company serves 23 million individuals in 5.7 million households, or 77% of Malaysian households, who are watching Astro content on all screens and on demand, be it TV, laptop, tablet and phone. Astro reaches 16.2 million weekly listeners across its radio stations, 8.3 million average monthly unique visitors across all digital platforms and 2.2 million registered consumers on its commerce service.

About Synamedia

We’re helping service providers around the world to deliver, protect, and monetize video content so they can win in the age of Infinite Entertainment. We do that with the world’s most complete, secure and advanced end-to-end open video delivery solution. And we’re trusted by over 200 top satellite DTH, cable, telco and OTT operators, broadcasters, and media companies.

Synamedia is backed by the Permira funds and Sky.

Twitter: @SynamediaVideo

LinkedIn: Synamedia

For press and analyst queries, please contact:

Tammy Toh
Vice President, Communications, Astro
+603-9543 6688 EXT:2046
[email protected]

Rachel Postlethwaite
Breakaway Communications
+44 7949 883636
[email protected]