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Go beyond broadcast advertising

Find out how you can go beyond broadcast with more relevant, impactful, and intelligent targeted advertising.

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3 approaches to targeted advertising for broadcasters

Synamedia can help you enable targeted advertising, while working with your existing technology stacks, demand partners, and distribution networks.  Talk to us to find out which of these approaches is the right next step for you.

Total TV convergence

Synamedia Iris enables you to sell and deliver broadcast and digital campaigns with unified ad management, targeting, and reporting to optimise the value of your total inventory.

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Regional dynamic ad insertion

Synamedia Iris can deliver targeted linear ads that are stored and spliced by the Media Edge Gateway to segment ads for cities, regions, or distribution channels.

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Ad routing

Work with your distribution partners to enable addressability on shared inventory so that you can both benefit from the added value of targeted campaigns.

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How Broadcasters are approaching addressable advertising

In this webinar episode, Synamedia experts guide you through the benefits and challenges of addressable advertising in the current broadcaster landscape.

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Read these blogs and go "Beyond Broadcast"

Discover Iris

Find the right solution for you. Engage with our content, tap into our expertise, and see how we can help you achieve better targeting, reach, and campaign performance. Start now and let Synamedia empower you to connect the right audiences with our advanced advertising solutions.

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