The Future of TV Advertising Global

The Future TV Advertising is the global leading event series focused on driving innovation in television advertising. Each conference typically attracts an audience made up of media owners, pay-tv operators, advertising agencies, brands and ad tech firms, who turn up to join in the debate on how to evolve television to be better traded, targeted, data-led and measured.

Our Scott Kewley will be joined by experts from Sky, Liberty Global and Videonet in a panel session on “Delivering 100% addressable reach, then managing it” – Thursday, December 9 at 12:35 GMT

We consider the value of set-top box viewing data as a guide to consumer interests and purchase intent, and ask what other first-party data can be leveraged to ease small and medium Pay TV operators into the addressable advertising business. We want to know how the TV industry achieves 100% addressable TV household coverage and whether this requires Project OAR style, Smart TV-centric initiatives as well as Pay TV deployments. How do we harmonise audience segments and data processing, and unify addressable campaign management and measurement across a growing number of competitive addressable TV footprints? We seek views on how to make ‘100% addressable reach’ easy.