CTV Ad Days Mexico 2024

We are excited to announce that Synamedia Iris will be participating in CTV Ad Days Mexico 2024, one of the premier events dedicated to exploring the future of Connected TV (CTV) advertising in Latin America. The event will take place on October 3, 2024, at the BelAir Unique Mexico City WTC Hotel. CTV Ad Days Mexico brings together industry leaders and experts from across the digital advertising ecosystem to discuss key trends shaping the future of CTV.

Enrique Torres, Account Executive for Media Cloud Services, will be part of the panel discussion titled “Addressable TV: From Broad Reach to Hyper-Targeting”. This session will explore critical advancements in audience targeting, cross-screen measurement, and the integration of FAST (Free Ad-Supported TV) inventory into Pay TV environments. Gain insights into the future of hyper-targeted, data-driven advertising across multiple platforms.

Don’t miss this opportunity to connect with our team and discover how Synamedia Iris is helping advertisers and media operators deliver personalized TV experiences at scale.