Preparing for the Upper C-band Transition: What’s in it for you?

The broadcast and content distribution landscape is shifting—fast. With the FCC’s recent moves to repurpose the upper C-band spectrum, broadcasters are being nudged toward more efficient IP- and CDN-based workflows. It’s a pivotal moment, and the question you may be asking is: What’s the smartest way forward?

At Synamedia, we believe the key lies in future-proofing your distribution strategy—not just to meet today’s challenges, but to prepare for what’s next. Whether you’re exploring a hybrid model or ready to embrace full IP delivery, we’re helping broadcasters make a seamless, secure, and scalable transition.

As you head to NAB, we’d love to talk to you about how we’re supporting the industry’s evolution with solutions designed for flexibility and resilience, including Synamedia Quortex PowerVu, Fluid Edge CDN, and Media Edge Gateway. Our portfolio is equipped with the proven solutions and technologies needed to make us an important ally and partner in your distribution journey.

Here’s how:

Scalable distribution: Reach audiences across multiple networks with a solution built for robustness and security.

Cost-effective operations: Reduce both costs and complexity with efficient channel origination and edge processing for affiliates.

Regional customization made simple: Easily insert regionalized ads and graphics at the edge to tailor the viewer experience.

Real-time visibility: Monitor every step of your distribution—from signal acquisition to customer handoff—with PowerVu Insights, across any protocol.

End-to-end support: Our experienced team of video experts is here to guide you at every phase of the transition.

Seamless IP transition: Move your current broadcast workflows to IP without losing SCTE signaling—thanks to our low-latency CDN-based distribution powered by PowerVu CDN technology.

Resilience that rivals satellite: Our Fluid Edge CDN offers private CDN capabilities that combine the reliability of broadcast with the agility of streaming.

As the industry evolves, so should your distribution strategy. Whether you’re adapting incrementally or making a bold move to IP, Synamedia is here to help you stay ahead.

Ready to embrace the future? Reach out to schedule time with our team at NAB. Book a meeting