Synamedia Senza - Revolutionize your TV experience in the cloud

Revolutionise your TV experience in the cloud

Senza is the complete cloud-native UX platform. Move intelligence to the cloud to own the complete experience, generate additional revenue, and innovate faster.

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Discover the benefits of limitless possibilities

Own The Experience

Secure 100% ownership of the experience. Implement flexible business models, using only cloud resources when necessary.

Deploy at Web Speed

Empower your web developers to use the existing HTML/JS stack. Launch new features and experiences in days, not months, bypassing slow app store certification and rigid hardware cycles.

Future-Proof Your Platform

Deliver cutting-edge experiences - from AI-driven personalisation to multi-screen social viewing - without massive, repeated hardware investment.

Introducing the award-winning Senza

"For many years a debate has raged about whether the set-top box has a future. Senza has redrawn the terms of that debate by radically rethinking the role of the in-home device using a cloud-first design that promises to fundamentally change the economics of TV delivery."
- Ben Keen, Independent Industry Analyst

Elevating the TV Experience:
Strategic Control for Every Industry

Own the Complete Experience

Gain total control over the user experience, from your brand identity to the content your customers consume. With your own branded Senza device, this decouples the experience from the existing hardware. In turn, allowing you to build a dedicated content environment that is free from the distractions of third-party app stores - ensuring your brand and content always remain front and centre.

A Clear Path to Streaming

Senza provides a cost-effective route to migrate from broadcasting to a streaming-first model. By eliminating the high upfront investment associated with set-top boxes, it makes the transition affordable for both you and your customers, allowing you to future-proof your service and streamline migration.

Own the Complete Experience

Gain total control over the user experience, from your brand identity to the content your customers consume. With your own branded Senza device, you can build a dedicated content environment that is free from the distractions of third-party app stores, ensuring your brand and content always remain front and centre.

Update and Evolve Efficiently

As Senza’s UI is cloud-based, it completely leverages your existing web tech stack. This allows your creative and web teams to manage the experience and roll out updates, branding changes, advertising, and new features instantly, bypassing the slow, costly cycles of traditional hardware platforms.

Control Your Monetisation

Implement business models that work for you, from SVOD to AVOD. With Senza, you have the freedom to use any ad tech you prefer, keep all of your customer data with a flexible commercial model.

Deliver a Premium Experience

Create a dynamic and personalised user experience that runs flawlessly across your devices. With our web-based UI, you can seamlessly customise the experience without the usual restrictions, giving you the freedom to build a truly unique service for your audience

Superior Guest Experience

Create a seamless, branded service that elevates your guest’s stay. You can create a dynamic experience with infinite possibilities, such as personalising the TV based on loyalty programme data, integrating with in-room IoT to unlock the door, and even allowing guests to book a wellness or spa treatment, or order room service, directly from the screen.

Unlock New Revenue Streams

Transform your TVs into profitable assets by enabling new advertising streams. By using a web-based platform, you can now run ads and collect valuable data on TV engagement for the first time, giving you a powerful new revenue channel.

Meet the Cloud Connector

The Cloud Connector used by Senza does one thing: play video. Why? Because that’s all it needs to do. Everything else, including the user experience, is handled in the cloud by the Senza platform and streamed to the Cloud Connector - a revolutionary new approach that unleashes a host of new, limitless possibilities.

Explore the Cloud Connector in more detail.

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How Senza works

Learn how Senza changes the rules for content delivery

Synamedia Senza transforms content delivery to any screen, shifting all graphics processing the cloud and connecting to a compact Cloud Connector and any HDMI-enabled screen. This new, disruptive approach unlocks new experiences and operating models. It’s time to re-imagine the way multiple industries deliver content in the home, hospitality, healthcare, bars, restaurants and more.

Key features

Low cost device

The cloud connector uses hardware components that cost as little as $6 and delivers experiences from the Senza platform that aren’t possible with traditional devices (price varies by territory, quantity, and duties etc.).

Web ability to big screens

Senza renders the user interface in the cloud, enabling rapid updates, hyper-targeted content, and easy server-side integrations.

Low latency delivery

Senza uses the latest low latency streaming technologies to deliver both the user interface and, if required, the video content.

Integrate with any video infrastructure

If you have an existing streaming service, you’re ready to go. Senza uses the same infrastructure as any other device including ABR streams, CDN, and back-office systems.

User experiences that improve with time

With the UX elevated to the Cloud, the experience you deliver will improve as developer confidence grows and Cloud compute power increases.

Cloud-rendered UI

Every screen and every click is rendered in the cloud and streamed to the cloud connector, freeing developers from the limitations of on-prem device-based application environments.

Rapid deployment

Use any existing Smart TV HTML app to launch in weeks.

10-year device life cycle

The simplicity of the Cloud Connector - made possible by elevating all rendering and compute to the Cloud - means you can expect device life cycles of 10+ years.

Tiny device, tiny power requirements

The Cloud Connector uses around 0.1A, reducing energy consumption, and wiring complexity using the screen’s USB port.

25+ patents

Senza is packed full of innovation with its unique use of Cloud-hosted GPUs, low latency streaming technologies and edge computing.

Frequently Asked Questions

All other devices - including streaming sticks - are thick-client devices that require an operating system that supports application management. This approach often delivers a slow and poor user experience that tends to get worse as the device ages and apps are enhanced. Senza uses on-demand cloud compute to render the user experience in the cloud and stream it to the device, unlocking new user experience possibilities that improve over time and enabling unmatched web-like agility. Senza aims to reduce the hardware device to the bare minimum of essential functions, making sure it can stay in the field a lot longer without obsolescence. On the business side, unlike other platforms, there are no revenue share fees for content providers and streaming services on the Senza platform, we don't ask for any share of ad or subscription revenues from AVOD/FAST/SVOD services.

Senza uses hardware components that cost around $6 (note that costs vary depending on the region and volume). Senza provides businesses with a pay-as-you-go SaaS pricing model where you pay for what you use. There are no ad or subscription revenue shares and no additional fees for streaming video content.

Senza helps businesses reach new markets and audiences by reducing acquisition costs (the one-off cost of the Cloud Connector device) and operational costs. These combine to lower overall TCO (Total Cost of Ownership) making lower ARPU and price sensitive markets financially viable.

Senza uses common web technologies and a cloud-hosted browser to deliver any kind of experience and content to the screen. This means that making changes is as simple as updating a Web page, avoiding all of the app certification and updates common with other platforms. This enables businesses to make changes to their experience and content in a matter of seconds, increasing their agility and changing their operational approach.

Book a free session to see Senza in action and explore how Senza can unlock new possibilities for your business.

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Senza for Developers

Developers can start unlocking the full potential of Senza today with our comprehensive developer toolkit that includes sample code, APIs, documentation, and Cloud Connectors so you can start streaming your apps and experiences straight away. Experience what Senza can do for you. Quickly migrate your existing HTML app and start building smarter applications now!

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